Why content Creators Shouldn’t Sleep on Substack!!

We were invited to attend a Substack Event in LA last week…

Here’s What You Need to Know

There was a recent Substack event in LA, and as huge fans of the platform, we had to have someone from our team there. Ana, our VA made it!! Here’s what she brought back:

First of all, I’m a massive fan of Substack for content creators- so let’s dive right in.

Why Creators Shouldn’t Sleep on Substack:

In today’s digital world, community-building is everything. And Substack is seriously stepping up for creators.

While it’s often described as a mix between a newsletter and a blog, Substack is so much more. Sure, you can publish blog-style posts that get delivered via email- but that’s just the beginning.

You can also:

• Post short-form videos

• Go live

• Host community chats

• Launch a podcast

It’s a robust ecosystem designed for real connection between creators and their communities.

Monetization Made Simple (and Flexible)

Substack allows you to monetize however works best for you. They recommend premium content priced around $4–$5 per month, but you can also:

• Offer free content

• Include affiliate links

• Create exclusive experiences for subscribers

There’s no one-size-fits-all here—and that’s the beauty of it!!

Build Your Community- and Actually Own It

Another major plus? You own your audience. (Not to sound culty! 😂) But really- you can download your subscriber list, including emails, at any time. That kind of control and transparency is rare on digital platforms.

Plus, the content you create on Substack can help grow your presence across other platforms (hello, Instagram! 👀)

How to Grow Your Substack: Insights from the Event

A popular question asked at the event: “How do I grow on Substack?”

The answer? Well, it may annoy you- BUT…..Consistency is key they say! Stick to a content schedule, establish your content pillars, and publish regularly. Easy peasy.

They also emphasized engaging with other Substack creators- via community chats, Lives, or collaborations. It’s not groundbreaking advice, but it’s a crucial reminder.

The Heart of Substack: Trust and Community

The biggest takeaway from the event? Substack isn’t just about building awareness- it’s about building trust. That really resonated with me. Because at the end of the day, being a trusted voice is the foundation for any meaningful community.

And Substack is the perfect platform for that.

Our Favorite Substack’s Right Now:

Here are some newsletters my team, clients, and I are reading in the digital marketing + creator economy space:

• People Brands and Things – Spotlights brand activation’s and events from names like Summer Fridays and top agencies. Subscribe HERE!

• Link in Bio – Written by Rachel Karten. This is a go-to for all things social media, digital marketing, and creator business. Subscribe HERE!

• Scan Club – Focuses on trending topics and cultural shifts within the digital space. Subscribe HERE!

• ICYMI by Lia Haberman – Probably the one we hear about most! Creator economy + digital marketing must-reads. Subscribe HERE!

• After School by Casey Lewis – Youth culture and Gen Z marketing explained for those of us who don’t speak fluent Gen Z 😅. Subscribe HERE!

• We even have our own Substack!! Influencer Alchemy: Your weekly dose of real-talk creator & influencer strategy, creative inspiration, and behind-the-scenes insight to help you build a personal brand that actually works on IG!! Subscribe HERE!

  Whether you're just getting started or looking to scale your influence, I’ll help you:
  ✔️ Find your voice
  ✔️ Grow your audience
  ✔️ Land brand deals
  ✔️ Turn content into consistent income

  
  💡 Each post is packed with actionable tips, mindset shifts, and social media know-how — minus the fluff.

  Why Subscribe?

  Because you're tired of winging it. You're ready to stress less, shine more, and finally build a brand that feels aligned and profitable. Join our community of creators who are turning scrolls into sales, posts into partnerships, and passion into paychecks.

  👉 Subscribe now to get access to every newsletter, free advice, and exclusive content. Let’s grow—together.

To wrap things up: substack Is Rising in the Influencer Marketing World!!

Substack is quickly becoming a go-to platform for influencer marketing. It helps creators deepen engagement, monetize authentically, and build direct relationships with their audience. More and more brands are tapping in, and we’re here for it.

If you have a favorite Substack in the creator space, drop it in the comments- we’d love to check it out!

xoxo, Katie

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